The just-style PLM hub will provide executives and decision makers in the apparel industry with information including an introduction to PLM, news and announcements, vendor white papers and interviews.

The free-to-view service, which will go live during the first week of January, will also post company profiles and a complete vendor directory.

PLM software enables fashion firms to manage rapid response times, constant order changes and short product lifecycles across complex global supply chains.

Leading apparel and footwear companies know that managing their product supply chain with the right PLM solution is particularly crucial given the current global economic slowdown.

Indeed, the flow of new fashions to entice consumers into stores, boosting full price sales, and keeping smaller inventories gives them a competitive edge at a time when they need it most.

Dassault Systèmes is the lead PLM vendor supporting the hub.

John Squire, vice president of marketing for Dassault Systèmes’ Enovia brand said: “just-style’s hub is an ideal platform for Dassault to drive global brand awareness and expand our leadership position in the market for retail, footwear and apparel PLM solutions.”

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